Massimo Vitali

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Born in Como, Italy, 1944. Lives and works between Lucca, Italy, and Berlin, Germany.

Vitali series of Italian beach panoramas began in the light of drastic political changes in Italy. The artist started to observe his fellow countrymen very carefully. He depicted a “sanitized, complacent view of Italian normalities”, at the same time revealing “the inner conditions and disturbances of normality: its cosmetic fakery, sexual innuendo, commodified leisure, deluded sense of affluence, and rigid conformism”. Over the past 12 years he has developed a new approach to portraying the world, illuminating the apotheosis of the “herd”, expressing and commenting through the most intriguing, palpable forms of contemporary art – Photography.