BARÓ was founded by María Baró in Sao Paulo in 1999. The gallery's programming has now become a point of reference for international art in the Brazilian art scene and, at the same time, has crossed borders, projecting Latin American art to other latitudes. It has also participated in numerous art fairs such as Art Basel Miami, Armory Show, ArtBO, ArtBA, Sp-Arte, ArtRio, MACO-Mexico, Arco-Madrid, ArtDubai, Frieze New York and Frieze Masters.
After twenty years in Latin America, BARÓ set out to expand its activities to the European continent, beginning with the creation of the BARÓ House program (Madrid, Spain) as an experimental space for encounters between creators, thinkers and collectors. In 2021, BARÓ Gallery gave birth to BARÓ Mallorca, inaugurating as a new proposal of space for the rapprochement between Europe and the Americas, in order to establish a dialogue with the wide artistic panorama offered by the Mediterranean.
BARÓ, as a center for the visual arts and from a geo-historical perspective, has always strived to allow the expression and dissemination of the languages of contemporary art. BARÓ Mallorca thus forms a new facilitating venue for artists, institutions and collectors between Europe and Latin America.